YouTube said on Wednesday that more than 1.5 billion people log on to its Shorts video service, which rivals global sensation TikTok, each month.
Alphabet-owned YouTube and Facebook parent Meta both added short form video-sharing formats to their services after TikTok, which late last year said it passed 1 billion. ‘users, had become the rage.
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YouTube Shorts went live less than two years ago, adding videos of up to 60 seconds to the range of offerings on the platform.
“Short films have really taken off and are now watched by over 1.5 billion logged-in users every month,” said YouTube chief product officer Neal Mohan.
“We know the product will continue to be an integral part of the YouTube experience in the future.”
YouTube last year launched a $100 million fund to “reward creators” whose music videos bring audiences to the online stage.
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YouTube has also leveraged the Silicon Valley tech titan’s advertising skills to help creators generate revenue from content on the platform, which brought in billions of dollars in revenue in 2021.
Creators are taking advantage of podcasts, short films and live streaming on YouTube in a “cross-platform approach,” Vice President of the Americas Tara Walpert Levy said.
“This approach delivers real results; channels that upload both short and long-form content see better overall watch time and subscriber growth than those that upload only one format,” Levy said.
She touted YouTube as a one-stop-shop for users to “flex their creative muscles.”
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TikTok, owned by Chinese company ByteDance, started earlier this year to allow users to upload slightly longer videos, increasing the maximum length from 3 minutes to 10 minutes.
YouTube, Meta, and TikTok compete to be the preferred platform for popular online personalities with revenue-generating features such as subscriptions or ad revenue shares.
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Post expires at 3:33pm on Sunday June 26th, 2022