When you think of an award show or a big fashion event, you instantly visualize a red carpet saluting the stars. However, at the International Indian Film Academy Awards, things don’t happen the traditional way. Here, stars are greeted with a bright green carpet where they can flaunt their looks and pose for dads.
The change to the IIFAs took place 15 years ago. As part of their ‘Greening the IIFAs’ initiative, the traditional red carpet has been replaced with a green carpet to send an important message about climate change to the world.
In Sheffield, UK, in 2007, changing the color of the carpet made the Bollywood ceremony stand out from the rest. And until today, they have continued with the green carpet concept.
The IIFA organizer was quoted by The National News as saying: “IIFA has always helped create intelligent environmental messages that the stars and celebrities involved would convey to audiences and fans around the world. And today , with the power of celebrities, it worked.”
WATCH | IIFA 2022: Tiger Shroff talks about his passion for dancing on WION
The IIFA Awards were conceptualized by Wizcraft International Entertainment and the first event was held in 2000 in London. The event honors the best films and talents of Hindi cinema from the previous year.
Also read: IIFA 2022: Sara Ali Khan, Ananya Panday and more hit the green carpet
Each year it takes place in a different country. This year it is being held in Abu Dhabi. Previously, it was held in Dubai, Bangkok, New York, Colombo, Amsterdam, Madrid, Florida, Kuala Lumpur and Macao.
WATCH | IIFA 2022: Indian singer Asees Kaur speaks to WION and talks about her success
The IIFA Rocks musical and the IIFA Awards gala are taking place this time at the Etihad Arena. Salman Khan will host the awards ceremony.
According to reports, actor Abhishek Bachchan will perform for the crowd and guests at Saturday’s ceremony.
#Wondering #IIFA #Awards #carpet #green #red #started
Post expires at 11:59am on Tuesday June 14th, 2022