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Twitter aims for ambitious leap in user growth


Twitter, the microblogging platform and tech giant, is aiming for an ambitious user growth target even as the deal with Elon Musk remains uncertain. Reuters said an internal meeting saw Twitter’s consumer products division tell staff that the company aims to increase its monetizable daily active users by 13 million this quarter. This segment represents users who see advertising on the platform.

Staff were told this was the highest goal ever set by the team.

They added that Twitter is on track to meet the target and has currently reached 8.5 million user growth, one of the best growth quarters yet.

Shares of Twitter rose 1% in afternoon trading.

Elon Musk has offered to acquire Twitter for $44 billion, but he’s warned he’ll walk away from the deal if Twitter doesn’t provide data to independently verify the proportion of spam and fake accounts on the Internet. social media platform.

Twitter has previously stated in its public filings that spam and fake accounts account for less than 5% of quarterly monetizable daily active users.

Reuters said a Twitter spokesperson declined to comment.

Twitter had added 20 million users in the second quarter of 2020, as users gravitated to the platform to pick up news at the start of the pandemic. This is Twitter’s highest quarterly sequential growth since at least 2019.

Twitter’s internal target of 13 million user growth exceeds Wall Street expectations.

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Post expires at 11:08pm on Friday June 17th, 2022