Russia unveils new logo to replace McDonald’s

McDonald’s is officially being replaced in Russia by a new, unnamed restaurant, whose logo was revealed ahead of the grand reopening on June 12.

According to The Guardian, the date coincides with Russia Day, the country’s independence day. The reopening will take place in Puskin Square, which is also the first establishment opened by McDonald’s in the former Soviet country in 1990.

 

Over time, the chain opened more than 800 stores, but after the Russian invasion of Ukraine, McDonald’s announced its decision to leave the country on March 11.

In May, Reuters reported that the restaurant chain was selling its locations to a local licensee, pointing to a new image of the “Golden Arches”.

The new logo features a red dot and two angled yellow lines, in the shape of an “M” – indicating a burger and fries,

by Gizmodo.

This “M” is placed in a green circle which represents “the quality of products and services”, according to Al Jazeera.

Meanwhile, the brand name is still undecided, but the name of the McDonald’s app in Russia has changed to “My Burger”, a temporary name, The Guardian reported.

According to the Moscow Times, eight name options are being considered, including “Tot Samyi” (“The Same” or “That One”) and “Svobodnaya Kassa” (“Cash Register Available”).

Russia joins the list of 90 other countries that have no McDonald’s due to lack of infrastructure, political instability or poverty. These countries include Jamaica, Nepal, Afghanistan and Mongolia, according to a report by the World Population Review.