Langer’s Deli will celebrate its 75th anniversary with half-price sandwiches

Langer’s Delicatessen, a Los Angeles stalwart known for its hot pastrami on rye bread, will celebrate its 75th anniversary on Saturday with half-price sandwiches.

The family-run Jewish grocery store will offer the 50% discount to dinner customers Saturday from 8 a.m. to 8 p.m. at its 135-seat restaurant on South Alvarado Street near MacArthur Park. The offer will be limited to one sandwich per customer.

“Having a restaurant — or a business for that matter — stay in existence for 75 years is a rarity, it’s a big deal,” owner Norm Langer said. “…It shows that I’m doing something right. I offer an appropriate product, I treat my customers with respect.”

Langer said his father, founder Al Langer, had a mantra he still uses today: “It doesn’t matter what you charge, but offer the customer the same product today as the day you opened.”

Although Langer, who is in his late 70s, doesn’t expect the deli to outlive him, he said he wants to continue providing high-quality meats, sandwiches and salads for as long as it makes sense.

“When I decide to hang it up, it’s going to hang up, but I have no intention of hanging it up,” Langer said. “As long as I have a team of people I trust…why shouldn’t I keep the doors open?”

He credits much of the restaurant’s success during his tenure as owner to his team of unionized employees, many of whom have worked there for decades.

“They’re great employees, and they’re the reason we’ve been here for 75 years,” said Langer, who’s operated the deli since 1963. “It’s not just the food itself, but it’s the people who prepare it, the people who present it.”

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Post expires at 10:56pm on Wednesday June 29th, 2022