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Kellogg goes beyond frosty flakes – WSJ

We understand why Kellogg wants to ditch cereals to focus on the faster growing snack business. It’s less clear that this is better for shareholders, who will find themselves owning a standalone pod business in a disadvantaged category without the benefits of the larger group’s synergies.

The company announced on Tuesday that it would divest its North American cereal business, home to mid-20th century marketing icons such as Tony the Tiger and Toucan Sam, with approximately $2.4 billion in sales last year. last year. It will also divest, or possibly sell, its plant-based foods business, including the MorningStar Farms brand, with approximately $340 million in sales.

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Post expires at 6:14pm on Sunday July 3rd, 2022