Dating apps and sites have become the norm for today’s generations finding digital solutions to find love. However, one Japanese town has decided to go back to old-fashioned love letters in a somewhat unique matchmaking process. Miyazaki, a city in southern Japan, saw great success after citizens started sending love letters to each other again in order to boost their low birth rate. According to an AFP report, the new procedure has gained popularity among the city’s young people and more and more people are trying it out in search of love.
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“Compared to online dating, it takes more time and makes you imagine the person you are communicating with,” said Rie Miyata, head of the local consulting firm responsible for the program.
“It’s less about the quality of your calligraphy,” she told AFP, “and more about the fact that you write each character sincerely and carefully, thinking deeply about the person you’re writing to. .”
“That’s what makes letters so powerful,” she said.
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According to data provided by the company, about 450 people signed up for the initiative and about 70% of them were between 20 and 30 years old.
The people involved in the project were only given certain details like their age, but no photos were given. “Appearance is often a deciding factor when finding a partner, but in letters you are judged on your personality,” Miyata said of the process.
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