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IPL Media Rights: Action to resume on Day 3 after phenomenal sale of Indian broadcast and digital packages


The IPL media rights auction generated a lot of buzz on social media platforms and elsewhere. It was yet another action-packed Day 2 of the Media Rights Auction, however, the final outcome still could not be known as the auction will now resume on Day 3, Tuesday June 13th.

Day 2 mainly saw Indian broadcast and digital rights sold for an exorbitant price of INR 44,075 crore (or 440.75 billion) for 410 matches. Thus, this means a huge cash inflow for the Board of Control for Cricket in India (BCCI) as the board is set to earn INR 107.5 crore (INR 1075 million) for every IPL game in the next five-year cycle. . Courtesy of TV and Streaming Rights.

The Day 2 action ended as it should, in the evening (around 6:00 p.m.) as the bidding for Package C was launched. For the uninitiated, Package C is only for 18 selected matches in an IPL season (like tournament opener, playoffs, finals, etc.) for the (non-exclusive) digital space, with a price of basis of INR 110 million per match. The base price for Packages A and B has been set at INR 480 million and INR 330 million, respectively, by BCCI.

Finally, Package D is a combination of TV and digital rights for overseas markets (with a base price of Rs 3 crore – INR 30 million). Thus, the names will be announced on Tuesday (June 14).

READ ALSO | UNBELIEVABLE! BCCI to Earn HUGE Amount Per IPL Game After TV and Digital Rights Auction – Report

While the thriller was postponed overnight, multiple reports indicate that Disney-Star got the TV rights (Package A) while Viacom 18 (Jio) grabbed the rights for the digital.

We can expect a few twists, but the names will surely be announced on Tuesday.

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Post expires at 3:07pm on Thursday June 23rd, 2022

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