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Amazon offers to share data and trick rivals into avoiding EU antitrust fines

Amazon has offered to share market data with sellers and boost the visibility of competing products on its platform, trying to persuade EU antitrust regulators to close their investigations without fines by the end of the year. year, people familiar with the matter said.

The world’s biggest online retailer hopes its dealerships will avoid a potential fine from the European Union that could represent up to 10% of its global turnover.

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The 2020 European Commission has accused Amazon of using its size, power and data to push its own products and gain an unfair advantage over competing merchants selling on its online platform.

It has also launched an investigation into Amazon’s possible preferential treatment of its own retail offerings and those of marketplace sellers who use its logistics and delivery services.

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Also highlighted was Amazon’s process for choosing which retailer appears in its website’s “buy box” and generates the bulk of its sales.

Amazon has now moved to allow sellers access to certain market data while its commerce arm will not be able to use seller data collected by its retail unit, the people said.

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The company will also create a second buy box for competing products in the event an Amazon product appears in the first buy box, the people said.

The EU competition authority is expected to seek feedback from rivals and users in the coming weeks, which could lead to changes to the proposal and a final decision by the end of the year. the sources said.

The Commission and Amazon declined to comment.

The company previously said it disagreed with the watchdog’s assertions and that it represented less than 1% of the global retail market.

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Post expires at 3:11pm on Thursday June 23rd, 2022

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