The IPL media rights auction has become a huge talking point on social media and elsewhere. On day 2 of the auction, Package A and Package B media rights (which include digital and TV rights in the Indian subcontinent) were reportedly sold for a whopping INR 44,075 crore (i.e. 440.75 billion) , putting the valuation of each IPL match above INR 100 crore (INR 1000 million).
Thus, IPL continues to grow every year. Additionally, the inaugural T20 tournament has now made history, seeing the highest amount ever sold for media rights for any cricket league in the world. Thus, he himself continues to make a strong statement about the unprecedented growth of IPL.
Monitoring the IPL media rights auction from the sidelines, former India fly-half Sunil Gavaskar also reacted to the huge growth in the cash-rich league around the world. In an exclusive interaction with India Today, Gavaskar said, “I never thought that after the first year of launching IPL, these would be the numbers they would reach after 15 years.”
“It’s absolutely amazing and congratulations to everyone involved. You look at the quality of the coverage. Because the numbers have always been good, the viewers have loved it. But this number today, which we have, is mind-boggling. I just want to congratulate the BCCI, the TV executives, they will make sure the viewer gets what they pay for,” the former India captain added.
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For the moment, the names of the winners have not been revealed because the auction of packages C and D is underway on Tuesday, June 15. Nevertheless, everyone will surely know who came out on top in the IPL media rights auction in Mumbai.
Regardless of who wins, IPL’s rise has been incredible and the next five-year cycle should bring much joy to ardent league fans around the world.
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